Bi-Lingual Double Sided Business Cards


Defined Tag: Double Sided Business Cards.

Double sided business cards are one of the least expensive and most important marketing tools you can employ. Because of its importance and effectiveness, spending that extra buck to have highly professional business cards is well worth the expense. For that reason, don't be shy about spending a few hundred dollars on your business cards. Your cards should be double sided business cards, with a complete message about what it is you do. Your business should have an appealing name that tells what you do. ABC Investments tells people nothing; Stock Market Solutions, Inc. conveys a lot more.

A vitally important point: when printing your double sided business cards, think of them as your miniature brochures. On them, print your name, logo, address, phone number and fax number, email address, site's URL, and theme line. Also include brief body copy as much as you can fit. Some clever entrepreneurs hand out double-size double sided business cards, folded in half. The outsides of these custom business cards have the standard business-card-like information. The insides, however, have a headline, beneath which are listed several features and benefits, products and services. These double sided cards look like standard business cards, but work like brochures.

English has become the lingua franca of international business and of scientific discussions. For Americans or British it is easy to take their native language for granted. However, if you are going to be doing business in Japan, Russia, Taiwan, China, or any other country for that matter, consider having bi-lingual double sided business cards printed, giving your contact details in plain English on one side and the native language of the country with which you are doing business on the other.

Be sure to have the text carefully screened by an expert in foreign linguistics. For example, like Austin Powers, you certainly do not to confuse "please eat some shitake mushrooms" for please eat some s***! Finally, observe carefully how business cards are exchanged in the culture in which you are doing business. For example, in Japan, business cards are proffered using both hands, with a bow. They should be accepted with both hands, with a bow.